The content lab

AEO, GEO & LLMs — where search is actually heading

Working notes on Answer Engine Optimization, Generative Engine Optimization, and the model developments changing how people find and trust information in 2026.

Answer Engine Optimization in 2026: winning the answer, not just the click

AI Overviews, Perplexity, and assistant answers now sit above the classic blue links. Here is what actually moves the needle for being the source that gets quoted — and how to measure it when the click never happens.

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Generative Engine Optimization: how to get your brand cited inside ChatGPT, Gemini & Perplexity

GEO is SEO's sibling for generative engines. Statistics, quotable claims, third-party mentions, structured formatting, and the emerging llms.txt convention — a practical checklist plus how AI-visibility tracking works.

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LLM developments a marketer or web dev should be tracking in 2026

Reasoning models, agents and tool use, the Model Context Protocol, cheaper long context, small on-device models, and multimodal retrieval — what each shift means for websites, content workflows, and analytics.

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